Without really good content, your web presence is likely to tank without ever getting more than a few visitors. Let’s face it – there is a vast array of information available online today, and most people know if they can’t find what they are looking for immediately, they can simply go back to Google and find something better.
No visitor ever wants to have to waste unnecessary time, or have visiting your website feel like “work.” Long blocks of text tend to be very boring, dry, and monotonous, so unless you happen to be a Pulitzer Prize winning writer you are likely to lose their attention quickly.
So – what can you do to ensure you catch, and keep, the attention of your visitors? You can add in a startup video to draw customers in and get them paying attention.
Animation has been shown to be an exceedingly effective method for getting, and holding, the attention of those who come across your website. Because animation is able to share information using both main methods of communication – audio and visual, it is much more efficient at getting ideas across in a way that will make them stick. Combine these with the ability to add motion, and you have a winning combination for keeping your visitors coming back, and staying when they do.
Startup videos are used to explain your project or product easily and thoroughly in a short period of time. Typically kept to 2 minutes or less, they get straight to the point and deliver the most important factors within your message. This is of huge benefit to marketers, because visitors do not feel as if their time is wasted.
Research proves it works
Forrester Research did a study on why animation is so effective for websites. The study showed that Google is 53 times more likely to rank you on page 1 of their search results if your site contains a video. The idea behind this is sound – because video contains movement, audio, and visual components, it is more likely to catch interest and be relevant to the visitor’s needs. In addition to this, the energetic or humorous nature of most startup videos allow your potential customers to feel as if they are having fun – versus doing research on a topic.
Research has also shown that if a website does not catch the attention of its visitors within only one minute, they have, for the most part, lost that visitor to another site. For this reason, if you can entice a potential client in long enough to get your idea cross with an animated video, they are likely to put enough time in to actually consider converting to a sale or signing up for your service. The first two minutes are the most crucial formative time to build a relationship with your visitors; don’t undervalue the benefit a good video can have to this factor.
Answer Their Questions Before They Have Them
Videos can also address questions that may come up within the customer lifecycle before they even know they have those questions. This can lead to a reduced need for support staff, and reduced complaints due to misunderstanding your product or service. Some of these questions may include:
o What exactly your company can do for them
o Why your company or idea is better for them than any of the competition
o How they can purchase your product or sign up – right now.
When you have addressed these questions, your visitors can better grasp exactly how your product works and benefits them, and this builds a trusting relationship from the start. Developing a good, trusting relationship with your visitors from day one allows you to also win loyal, dependable customers who will share your idea or product with everyone they know. It is a proven fact that referrals are one of the biggest sources of new leads and additional business, and a startup video can very clearly and easily help your concept to become successful right from the beginning.