If you want a truly effective and imaginative way to engage the attention of a potential client, customer or lead then use explainer videos to get your message across. However, do not just use any old piece of footage to market yourself; get zappy, get fun and get contemporary by uploading a character animation, a text animation and or an augmented live action video while simultaneously educating people about your services. Tablets and iPhones are essentially little TVs and what people want to see on their screen is a great broadcast with a message they can share online!
For years, companies of all kinds have been using the dreaded power-point presentation converted to YouTube video and in this day and age it looks “old school” and amateurish. People online nowadays want to be excited and surprised by what they find on YouTube or bookmarked on their Facebook or Twitter pages. You can create fast, straightforward messages using beautiful fonts and backgrounds that appeal to the A Type personality that tends to look for information on a Blackberry or iPhone. Nobody has time to sit through a long boring talking head video or a Camtasia-style collection of images fading in and out to badly matched music anymore!
It is no wonder that smart phones with cameras and tablets are so popular nowadays. Many people nowadays are more interested in visual rather aural or written presentations. Their eyes glaze over when presented with the “same-old same-old” print advertisement. Studies have show that viewers are almost two-thirds more likely to retain information when watching one great video rather than reading something like a fold-out brochure. This means that the days of sending out twelve auto-responder emails in order to get some one’s attention about your product after you have sent out email number 8 are over. Nobody wants to see text on a tablet; they want to see video animation and art!
Using images and sounds to market anything nowadays, but especially apps for mobile phones means keeping things short, snappy and in the how-to category of things. The reason being concise, simple and as instructive as possible works is because people really do not want to waste their data plan time on long-winded explanations. In fact the latest technical development in the area of app marketing is the deployment of the ecommerce video that shows the product actually being used through a series of screenshots and shots of a person actually using the functions on the application.
Another way to build trust between you and a company is to actually show the product used online in an instructional video. In this case it is a good idea to have a well-spoken, charismatic spokesperson that is good at directing the viewer’s focus towards using the product. You need to be glossy, captivating and unique with your message because most people decide in less than five seconds whether or not they are actually going to “commit” to watching your explainer video.
Remember too that the ultimate purpose of a video is to make it so compelling that your viewer feels that it must be bookmarked on presented on a social marketing site, emailed or embedded on their own website. Your goal is to get that download or “Like” or “Tweet” so your message is spread quickly and virally across the internet.
Web animation has not killed the YouTube Videostar the same way “video killed the radio star thirty years ago but it is definitely a medium that has an edge over the boring newscaster or infomercial approach to selling a product. However a doctored or enhanced live action video can be a very effective way to sell anything as long as it is not boring!! Nowadays that means having a great concept, great styling or a great script and that is what our company can provide.
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