Animation adds interest and action to otherwise dry work presentations, and it can be the cementing factor to your success in winning over a new client or business relationship. However, it must be used appropriately – just any video will not suffice. Here are some rules for business presentations and animation which apply to almost [...]
Viral videos – even those who aren’t particularly internet savvy know what the phrase means. Internet videos have attained views in line with television commercials, and in some cases they have even exceeded them. Animation works well within internet video for a wide variety of reasons, primarily because it is a friendly, accessible, and easily [...]
Attack the Main Issue Head On The main goal of an animated startup video is to illustrate to your visitors exactly what problem your concept or product will solve. Within the first five to ten seconds, you need to tell them why they want to stick with you and consider you the best choice. Everything [...]
Power People who are in a position of power and authority are often considered trustworthy, and their opinions are highly valued. Especially when it comes to business marketing, identifying how your product or concept can give someone either personal power or job related power can be extremely effective. In other cases, visitors are searching [...]
Stiff Charachters Nothing saps the life of your animated characters faster than blocky, poorly animated movement. Even simplistic stick figures should be animated with a certain amount of grace. This video example shows us a well animated character, whose movement flows well and creates interest. Beside him is a character done in a much more blocky, slow moving [...]
For those who sell products or ideas to children and youth, the video explainer has become one of the best kept marketing secrets available. Especially when dealing with children under the age of 5 – it is very easy to see why a cartoon can work so much more effectively than a text description – [...]
Smartphones are the wave of the future. We can do nearly everything we can do on a computer on our smartphones now, and they have assisted tremendously in making our lives more efficient. Sales of these devices have increased many times over in the last ten years, and they now surpass computer purchases. Even more [...]
Without really good content, your web presence is likely to tank without ever getting more than a few visitors. Let’s face it – there is a vast array of information available online today, and most people know if they can’t find what they are looking for immediately, they can simply go back to Google and [...]
Explainer videos are typically short, 2-3 minute animated shorts that explain what your company does, sells, or has to offer to the visitors that reach your site. It can be an especially effective marketing tactic, drawing in and targeting users simply because it is humorous or witty – or sometimes even emotional. But it isn’t [...]
Not everyone is a great writer – especially when it comes to scriptwriting. Writing a great script is one of the many vital parts to the process of making a really successful animated startup video. Fortunately, there are a few small tricks of the trade every novice writer can follow to give them a leg [...]