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5 worst business animations

the worst explainer videos

Are you ready for some of the worst business animations? Not all of us can be successful, and it’s more likely that we’ve seen plenty of successful animations, but what about the failures? Typically a failed animated promo consists of very little views, poor quality, unclear ideas, and more catastrophe of the like. Brace yourselves for some of the worst business videos on the web, but take some personal notes so you won’t end up on this list yourself. And what if your own animated promo shows up on our list? Ouch…

1. Chitrr: Here’s a cheap, low quality animation that will make your ears weep; those sound effects explode every other second, hardly fitting in with the video whilst being low quality sound. Talk about a screecher. The general idea of Chitrr is simple and easy to grasp, but it’s totally lost in the low quality animation. Not to mention having only 500 views from almost a year on YouTube.

2. TelaFirm: After watching the video a few times, it still seems impossible to figure out what exactly this product does. The web video for business hardly used animation, it mostly kept moving text with a still background, kind of like a PowerPoint presentation, and that’s not what we’re looking for. The TelaFirm video uses good sound quality with a clear narrator, but the idea is lost and it would have been a great advantage for them to use visuals to really demonstrate how their product works and can help you. So it’s a miss.

3. Realm Platform: Now here’s a great animation that deserves more attention than it has already, with hardly 300 views in 9 months, that’s a failed animation right there. It’s sad to see great talent and creativity go unnoticed, but it does happen. That’s why it’s super important to use your network and spread the word around, take advantage of social media sites and don’t be afraid to send individual messages to people telling them about your new video, or else you might end up in the shadows like Realm Digital.

4. 11Rush: Take a look at a product that just didn’t work out. The idea of fantasy football only appeals to a very select audience, which makes it so much harder to target consumers already. The idea is very unique, but it’s less likely to actually work out unless you have an established network already. If you’re making something that only a few hundred or thousand people will like, then you have to make sure you reach out directly to them, and not just sit on the Internet and wait for them to come to you.

5. RAMP: Last, but surely not the least; dear old RAMP has been online for almost two years with hardly 700 total views, no comments, no likes, and not even any dislikes. It has become an invisible video lost in the YouTube world. The animated promo is great, clear, and effective, but where is the audience at?

No matter how good you are, if you don’t have an audience, you won’t achieve anything. Don’t let yourself become lost in the YouTube world, make sure you establish yourself on the Internet before you launch an animated website video. Don’t take the risk of becoming a failure, learn from these guys, and try to do the best you can!

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