Studies have show that viewers are almost two-thirds more likely to retain information when watching one great video rather than reading something like a fold-out brochure.
ParkWhiz, a Chicago based parking startup has worked with over 3,000 parking places worldwide across 80 cities and 35 states. ParkWhiz has been handling Super Bowl parking since 2010. The company bootstrapped until this past December when they raised a $2 million Series A round of funding and were recently investing in broadening their reach and improving technology.
Standpoint Agency are a brand messaging company and after working with billion dollar brands such as Gillette and Herbal Essences, they decided it would be a great idea to incorporate a video explainer as part of their new marketing strategy.
“We needed to create an animated video that illustrated what our company does in very simple but entertaining ways. Startup Video developed the animated video for us. The result of working with them is that we now have a video that shows the world what we do. In this YouTube world, it’s not enough just to tell consumers what you do. You must show them, and that’s what this tool allows us to do.
I would tell others who are considering hiring them that Startup Video is a delight to work with. They worked with us iteratively over the course of several weeks to develop a video that was exactly what we wanted. they work efficiently and courteously, taking feedback well and incorporating it into the final product. Hire these peeps!”
Vince Chan heard about Startup video while revising their business-level marketing stategy for Hong Kong based Investment Lease firm Uni-Cap. Universal Capital Group has been in business for over 30 years and have funded over 3 billion Rembini (400 million dollars) for China’s most prominent companies.
Chan was looking for a “Simple, one stop, cost effective solution” to gain greater understanding and trust among his potential exclusive
Vince was more than pleased with the results. “[I received] a product that catered to my needs. The physical distance did not affect the efficiency and effectiveness of the project and
I would consider those who are thinking of hiring Startup Video to hire them immediately”.
OK Minilager is an large Norwegian services company, offering an easy storage solution. Our self-service system is simple, but it is new to the general public. We were struggling with communicating how the system works. We had all the information
available on the website, but people tended to call us to get it explained over phone. This was a really time consuming burden for us.
We tried to make a video on our own with a video recorder and a basic video editor. In the process we soon realized that we needed to get professional help. We simply could´nt get the video to look professional.
To put a homemade video on the front page on our website could actually be more negative than positive.
I was browsing for a company to help us build an online payment solution. There were a lot of options available on the market, but we chooe a company which were able to communicate how their service worked in an effective way.
Afterwards I realized that the video explainer on their website was actually what separated them from the rest. It was both educating and entertaining and told us the info we really needed when we were in the browsing stage.
SV: What specific problems has startup video addressed that others of your business size might be able to relate to?
To communicate “How it works” in an entertaining and effective way. With a video explainer you can give your company a more professional image, and it can separate you from your competitors,
We see the following results:
Startup video delivered what they promised on time according to our expectations. Startup video understood our needs and goals for the production of the video. The communication on the project was effective.